NCR Financial Services Industry Marketing Director in United States
TITLE: Industry Marketing Leader, Financial Services
LOCATION: Atlanta, GA
Think you know NCR? Think again! – We have been reinvented!
We are NCR, a global tech company—and we run the everyday transactions that make your life easier. We’re the world leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With our software, hardware and portfolio of services, we make more than 700 million transactions possible every day.
By continually learning about—and pioneering—how the world interacts and transacts, we’re helping our customers not only reach their goals, but also change the way all of us shop, eat, travel, bank and connect. Together, we are shaping the future.
This position will be responsible for leading and overseeing the planning, development and execution of the company’s global industry marketing for the Financial Services business. He/she will work in concert with global sales leadership and the marketing functions to develop the industry marketing strategy and plan on behalf of the organization, coordinate a variety of sales and marketing execution resources to carry out the plan, and ensures that sales resources understand the industry.
KEY AREAS OF RESPONSIBILITY
Responsible for partnering with Sales leadership to ensure NCR’s success in the market segment
Champion and coordinate across the marketing functions to ensure that the needs of the segment are prioritized and serve as the subject matter expert to ensure programs resonate with buyers
Lead the development and execution of industry marketing plans that align with segment/customer needs, business priorities and sales teams
Represent the entire marketing value chain in industry discussions and activities
Work with regional field marketing to develop regionally optimized programs that align with global sales priorities and deliver outcomes
Collaborate with sales enablement and portfolio marketing to deliver on a well-developed sales enablement plan
Align global Sales & Marketing priorities
Industry sales leadership
- SUCCESS METRICS *
Overall revenue performance and growth (vs. target) for the financial services industry/segment
Demand waterfall metrics (industry specific)
Number of customer references secured
Success developing and managing joint programs with sales
Sales adoption of enablement materials
- BACKGROUND / EXPERIENCE *
Seven to 10 years relevant marketing experience
Previous product/solution marketing experience/field marketing experience
Industry expertise required
Previous sales enablement and/or channel marketing experience a plus
Strong writing/presentation building
Able to develop strategies to drive demand and awareness within specific target segments or verticals
Can work across business units to connect with sales resources, buyers and channel partners
Strong business acumen
Excellent problem solver
Empathetic to a variety of sales resources, as well as the customer/prospect base
**Visit our careers site for a list of the benefits offered in your region in addition to a competitive base salary and strong work/family programs.
EEO Statement *
Integrated into our shared values is NCR's commitment to diversity. NCR is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. This concept encompasses but is not limited to human differences with regard to race, ethnicity, religion, gender, culture and physical ability. Every individual at NCR has an ongoing responsibility to respect and support a globally diverse environment .
Statement to Third Party Agencies *
To ALL recruitment agencies: NCR only accepts resumes from agencies on the NCR preferred supplier list. Please do not forward resumes to our applicant tracking system, NCR employees, or any NCR facility. NCR is not responsible for any fees orcharges associated withunsolicited resumes.
Title: Financial Services Industry Marketing Director
Location: United States
Requisition ID: 0070378_P0229913